Earnifi · B2C · crypto airdrop finder
Tag one person a day on Twitter with a screenshot of their unclaimed money
Twitter was the main growth channel; no campaign numbers
Workedorganic-socialfounder-brand
What they did
Twitter was the lead channel because crypto people hang out there. Ran playful campaigns such as '25 Days of Christmas': every day for 25 days he publicly tagged someone and posted a screenshot of the dollar amount they had unclaimed. Onlookers felt healthy FOMO ('I wish I had that to go claim').
What happened
Created community pressure and curiosity; guest says Twitter was what he leaned into. No numbers per campaign.
- Stage
- growth
- Effort
- 25 daily posts for one campaign; other campaigns not detailed
“But what I really leaned into was Twitter. So, a lot of crypto people hang out on Twitter, and I used to do these really kitschy, fun campaigns where I did one called 25 Days of Christmas. Every single day for 25 days, I would tag someone publicly on Twitter and say the amount of dollars they had unclaimed with a screenshot.”
“Yeah, even there'd be this community pressure that was actually healthy of other people seeing it being like, "Well, I wish I had that to go claim."”
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