Puff Count · B2C · quit vaping app
Ask many questions in onboarding so users feel their problem before paying
Founder says his data shows users convert much better; no numbers
Workedonboardingpaywall
What they did
Puff Count's onboarding is extensive and asks users many questions about their vaping, walking them through the problem the app solves. Some users complain, but by the time they reach the paywall they have invested time and thought about their problem ('I actually really do need to quit'), so they convert more.
What happened
Much more likely to convert at the paywall, per his data
- Stage
- Activation
“But the data has told me that if I walk the users through the onboarding, they commit time, and I am able to walk them through their problem that Puff Count is solving, so when they hit the paywall, they've thought about their problem a lot, and they're like, "Wow, I actually really do need to quit," or "I really do need this product," and they're much more likely to convert.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Puff Count: Check rival apps' revenue, Google Trends and viral TikToks before buildingPicked quit-vaping; the app now makes ~$40K/month
- Puff Count: Turn pencil sketches into a 99designs contest; pay an Upwork developer per finished appBuilt the MVP for under $5K with no coding or design skills
- Puff Count: Log your niche's most viral TikToks, remake one, end with a 2-second plugOne remake got 8.3M views and tens of thousands of downloads
- Puff Count: Turn the TikToks that already did well into Facebook and TikTok adsFounder says the ad algorithms find buyers when the creative is proven; no numbers
- Puff Count: Skip pricey influencers and pay small, overlooked creators for cheap videosBig influencers cost a lot and didn't care about results; small creators cheaper
- Puff Count: Require a free trial signup after onboarding before any feature worksConversion jumped to 20-25%; founder says it changed the business overnight
- Puff Count: Test prices from $4 to $12; keep the one earning most per user
- Wordle: Show ads in games people play a lot; charge subscriptions for quick-use toolsAds worked well for his games; founder says ads don't work for tool apps