Offer a limited free plan that shows your logo on the on-stage timer

PeteAh.

Lukas… this product. It's this and this." It has this effect. And we actually the other day, we got somebody who signed up, who specifically said, you know, "I saw this I saw your product used with with with the Trump rally." However, I think I think our flywheel effect comes a little bit from a different side. Because the the way this industry works is that the the organizer hires some kind of crew, company to run to run the technical part of the event, right? Light, audio, camera, stuff. And they usually bring the tools. And they are the ones learning from one another, right? Sometimes, they bring in like independents. The independents come with their own tools. And this is kind of my angle. My angle is like we have this free version that allows you basically to get started. Basically, the idea is if somebody says, "Hey, we just, you know, we need a timer quickly." So, like, "Okay, let's pull it up." You know, let's pull up Stagetimer, let's put it's so easy. Let's put it on stage. It's It's super. And then people see it and say, "Oh, this is useful. You know, let's let's use this next time when we do our event." And this is a a more reliable flywheel for for how we kind of penetrate these these events.

PeteYeah, that makes that makes a lot of sense rather than a kind of like one-off

Pete… just going to say that that reminds me. I was going to ask you that you've got like a free plan now. So, do you want to tell us about like the how you decided on that? Cuz I guess there is a sort of like I mean, obviously, everyone always has a different opinion, but there's sort of a conventional wisdom in SaaS, like not for among bootstrappers, not to offer a free plan. But do you want to talk about why you've done that, and and the results?

Lukas… one specific problem, and that is it's sometimes hard for your customer to understand what they get. What is the value they actually get? Some can communicate really well, but sometimes really hard, cuz your tool may not be immediately intuitive. And for me, there's a second level as well, cuz from the beginning, I thought, "How can I build in how can I build marketing into my tool?" Right? I love the Dropbox example. Dropbox said, "We make it free, and if you share it, you get a little bit more space," which you know, make made it really grow fast. And I thought, "Well, I don't have I can I cannot offer this exact model, but what I can do is I do have kind of this shareable component, and if I just make sure that my logo is there, and you have this very limited free plan, a lot of people see my logo, right, because it's right there, it's right like it's literally what you look at to use the app, has my logo in it if you use the free version." And I It's very hard to measure, I don't really know how to measure if people know it like this, but with recommendation and kind of word word of mouth being at least 40% of our marketing, I think it paid off.

PeteYeah, that's that's awesome. I mean, I think like there's something to be said for like following conventional advice, but also, there's there's an exception to every rule, right? You know, people say things like, you know, don't make a double-sided marketplace, but then there's marketplaces like MentorCruise which like has made over a million dollars in I think roughly, maybe like 5 or 6 years. And there's lots of things. Yeah, lots of things …