GTM Sauce

Rundown Studio · B2B · show rundown planning tool

Launch a cheaper version of a $6,000/year tool for the same customers

Growing alongside the main product; founder notes more stress

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What they did

With a co-founder from live video production, built Rundown Studio, a show-planning/rundown tool for the pre-show phase, complementary to StageTimer (during-event) and aimed at the same audience. Motivated by users reporting paying ~$6,000/year for incumbent rundown software; goal was same functionality, improved, cheaper. Framed as diversification against losing the first product.

What happened

Growing in parallel; Lukas notes more products means more stress

In their words

Over $10k a month from a timer app

Play from 34:16
33:45

PeteYeah.

33:46

Lukastogether with a with a friend. In the same In the same space. Very similar target audience. Very similar task. And we are growing it in parallel, so this already gives me, I would say, like a second leg to stand on. Maybe I will build a third product, but I also realized that the more products you have, the more trouble you have. Like it's quite stressful, actually, to have multiple things going.

34:12

PeteYeah. What What is the second product? Because I I didn't know that you were doing that.

34:16

LukasYeah, it's called Rundown Studio. So, we the other guy, he also works in in this kind of live video production environment. And he really has experience, and he built like graphics tool for that. And we said, "Well, people really want to plan their shows, and the software that is available is really expensive." Right? If you're talking $6,000 per year that people told us they they pay for it. And I said, "Well, I think it should be easy to build basically the same, but cheaper." So, we went we went on ahead and and built not just the same, but we really try to improve upon it, a a tool for show planning, right? Rundown creation. So, it's it's similar in Stagetimer that basically have kind of a a list of things that happen in your show, and and timestamps. It's different that it's more designed for the preshow. And then, Stagetimer is really concentrating on the during event phase.

35:13

PeteYeah. Yeah, that makes a lot of sense. I've seen that before with founders where they like really tackle like one niche, and then it's like they make successful products,

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