GTM Sauce

StageTimer · B2B · countdown timer for stage speakers

Offer to sponsor niche industry podcasts

Podcasts didn't want sponsors, or the pitch was wrong

Failedpodcast-sponsorship

What they did

Reached out to live-event industry podcasts offering sponsorship.

What happened

Podcasts in this industry didn't want sponsors (value independence), or the approach was wrong

In their words

Over $10k a month from a timer app

Play from 39:25
39:16

PeteAnd has there been any Have there been any marketing experiments, or any channels that you've done that have just like, just not been worth it?

39:25

LukasMost To be frank, most of them didn't work. Yeah, we have tried YouTube, and it didn't work, but I'm suspecting maybe our video wasn't kind of hitting the the the tooth. We have tried Facebook. We're trying Facebook right now, but seems not to work. We're not getting purchases from it. Instagram, we've tried. Same thing. We have tried like reaching out to podcasts and stuff, and we have found that nobody wants to get sponsored. Maybe that's a bit specific for my industry, they go they really somehow appreciate not being sponsored, like really having their own show and and ownership of it, or maybe we just didn't approach them the right way, I don't know. We have tried print magazines, which are ridiculously expensive, so we left that. We have tried like physical trade shows. We went to We went to one, we didn't have a booth. We just said, "Let's try it out, and see if, you know, let's just go there and see what happens if people do something." And we found out that on trade shows you don't really do business. It's more like a tool to announce stuff if you're already known in the industry or like or or if you do …

40:46

PeteYeah.

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