Run Google search ads

Pete… offer something to the same niche. So, instead of like, yeah, in your case, you're not like, "I'm going to make an app for surfboard manufacturers," or or something like completely like out of the blue, unrelated to Stagetimer. So, I think that's quite smart that you're kind of like compounding on your knowledge and connections, and your like reputation in this sector to making something else that is like that is can be used by those people.

LukasAnd then, if if you think of your business like a set of levers, right, you want to kind of pull them and see if if it brings you forward. And and one one lever is, you know, marketing. Where can I go to find more people, right? Where can I make ads, right? Right now, Google works, but maybe Facebook also works, maybe YouTube also works. You know, we haven't really explored it enough yet. Another lever you can pull is your pricing, right? Do I make it more expensive? Do I make it Do I structure it differently? Do I What do I actually charge for, right? Who Why does person A pay more than person B, and why do they why does it make sense? So, this is really a really hard question to to answer. How to structure your pricing so that people that use it more, actually pay more. And

PeteYeah, that Sorry, I was just going to say that that reminds me. I was going to ask you that you've got like a free plan now. So, do you want to tell us about like the how you decided on that? Cuz I guess there is a sort of like I mean, obviously, everyone always has a different opinion, but there's sort of a conventional wisdom in SaaS, like not for among bootstrappers, not to offer a free plan. But do you want to talk about why you've done that, …