StageTimer · B2B · countdown timer for stage speakers
Run YouTube video ads for a B2B tool
Didn't work; founder blames the video
What they did
What happened
In their words
Over $10k a month from a timer app
PeteAnd has there been any Have there been any marketing experiments, or any channels that you've done that have just like, just not been worth it?
LukasMost To be frank, most of them didn't work. Yeah, we have tried YouTube, and it didn't work, but I'm suspecting maybe our video wasn't kind of hitting the the the tooth. We have tried Facebook. We're trying Facebook right now, but seems not to work. We're not getting purchases from it. Instagram, we've tried. Same thing. We have tried like reaching out to podcasts and stuff, and we have found that nobody wants to get sponsored. Maybe that's a bit specific for my industry, they go they really somehow appreciate not being sponsored, like really having their own show and and ownership of it, or maybe we just didn't approach them the right way, I don't know. We have tried print magazines, which are ridiculously expensive, so we left that. We have tried like physical trade shows. We went to We went to one, we didn't have a booth. We just said, "Let's try it …
PeteYeah.
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Offer a limited free plan that shows your logo on the on-stage timerWord of mouth is 40%+ of signups; logo effect not measured
- Rely on search traffic (SEO) as the main marketing channelMuch stronger than any other channel; no numbers
- Run Google search adsFounder says Google works right now; no numbers
- Run Facebook and Instagram ads for a B2B toolNo purchases from either so far
- Offer to sponsor niche industry podcastsPodcasts didn't want sponsors, or the pitch was wrong
- Look into print magazine ads in trade publicationsToo expensive; dropped
- Visit an industry trade show without a boothNo business done; very expensive
- Launch a cheaper version of a $6,000/year tool for the same customersGrowing alongside the main product; founder notes more stress
- Add chains of timers and scheduled runs that users asked for
Tags: youtube, video-ads, creative