RoboKiller · B2C · spam call blocker app
Publish your own spam call data so reporters and regulators cite you
Repeated WSJ, FT and cable news mentions; a brand halo that drove many organic installs
Workedpr-launchcontent
What they did
As the largest US spam blocker, RoboKiller had unique data on spam calls and texts. It published regular reports (how many spam calls Americans get per month, how it is growing), worked with reporters to help them cover the issue, and shared data with the FCC and FTC, which lacked good data. No single article drove installs directly, but accumulated coverage built brand and organic lift.
What happened
Multiple Wall Street Journal and Financial Times articles referencing RoboKiller plus cable news placements; guest says this drove significant user acquisition and 'a lot of success'.
In their words
Sub Club by RevenueCat · Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop“And we started publishing reports and working with reporters to basically help them report on the issue, to say, "Here's how many spam calls Americans are getting every month. Here's how it's growing." We worked with the FCC and the FTC to get them data, too”
“but like when you start accumulating multiple Wall Street Journal articles that reference you, and like multiple Financial Times articles that reference you, and you're getting placements on cable news and things like that, that starts building a brand and an organic halo”
Related topics
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