RoboKiller · B2C · spam call blocker app
Track whether each user is getting the core value, and step in when you fail them
A wrongly handled call was highly correlated with churn, triggering fixes
Workedretentionanalytics-attribution
What they did
Pick one or two key metrics per product (more creates noise) that show the product delivering its value. For RoboKiller it was passive: is the user getting spam calls and are we blocking them, plus 'did we get one wrong?' For TapeACall it was an action: did they record a call. A misclassified call became the trigger for proactive retention outreach.
What happened
Getting something wrong for a user was highly correlated with churn and became the main flag for proactive retention work.
In their words
Sub Club by RevenueCat · Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop“Yes, we tried to have one or two max for every product. I think if you have like seven, then you just you're creating noise and the actual signal's getting lost in that noise.”
“If we saw we got something wrong for a user, that was highly correlated with churn. So then, we needed to remediate that in some way, shape, or form.”
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