RoboKiller · B2C · spam call blocker app
After the base subscription, offer data broker removal as a paid add-on
Really successful; a good way to raise revenue per user (no numbers)
Workedupsell-expansion
What they did
Integrated a data broker removal service into RoboKiller as an upsell: sell users into the base spam-blocking subscription first, then offer the add-on, since it solves a related privacy problem.
What happened
'Was really successful, a really good way to increase ARPU.'
In their words
Sub Club by RevenueCat · Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop“One example is in RoboKiller, we integrated data broker removal service. And that was an upsell. So, we sold you into the base subscription, and then we said, "Do you also want this on the other side?" Was really successful, a really good way to increase ARPU”
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