Sweatcoin · B2C · app that pays you to walk
Let a health service fund extra prizes to keep diabetes program patients engaged
Program completion rose from ~25% to 89%; activity +45% vs +20% on free app
Workedpartnershipsretention
What they did
Works with the NHS National Diabetes Prevention Programme (for pre-diabetic patients, run via private providers), acting as the engagement platform. The NHS funds an extra range of prizes and incentives on top of Sweatcoin, requiring a deeper integration (details not shared).
What happened
Program completion went from about 20-25% to 89%; activity rose 45% (vs 20% for free users) and users lost about 6% of body weight in 10 weeks. Anton notes B2B is 'a very different beast' and B2C remains the focus.
- Stage
- scale
In their words
Sub Club by RevenueCat · How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin“Now, when Sweatcoin participates and plays a role of an engagement platform for the NHS, the completion rate goes from 25% to 89%.”
“But let's say, in case of the NHS, when they come in and fund an additional range of prizes and other incentives, that number goes up to 45%, and users lose about 6% of their body weight in 10 weeks”
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