onX Hunt · B2C · hunting map app
Give top-tier subscribers discounts from gear brands, and cross-promote with them
Claimed: one partner deal can cover the $100 plan; partners help drive growth
Workedpartnershipspricing
What they did
To justify the $100 Elite price, round out the tier with brand partnerships: Elite members get a discount or extra value from outdoor partners. Because hunting is an expensive hobby, a single partner purchase can pay back the app's cost. Partners such as outdoor apparel company First Lite also cross-promote onX, and being shown next to a premier brand builds association.
What happened
Guest says partner deals can make up the value of the app in a single purchase and the cross-collaboration helps drive growth; no numbers.
- Stage
- Scale (mature app)
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- onX Maps: Tell free users plainly they're on the free plan and show what they're missingFound many users didn't know they were on the free plan; no conversion numbers
- onX Maps: Test moving features between the free and paid plans to find what sells
- onX Hunt: Price tiers by how many states you cover: 1 state, 2 states, or everywhereGuest says users instantly get the difference between tiers; top tier is $100
- onX Maps: Use a free trial for the niche hunting app; save freemium for big casual markets
- onX Maps: Show upgrade prompts inside the flow, to the right users after related actionsGuest says native in-flow prompts are where they've seen success; no numbers
- AllTrails: When a free user taps a paid feature, open a paywall showing that feature