AllTrails · B2C · hiking trail app
When a free user taps a paid feature, open a paywall showing that feature
Unknownpaywallupsell-expansion
What they did
When a free AllTrails user interacts with the 3D part of the map, the paywall that opens leads with a highlight video of the 3D feature, so the value prop matches what they just tried and the upgrade feels continuous.
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from AllTrails
All 2 AllTrails tacticsMore from this episode
- onX Maps: Tell free users plainly they're on the free plan and show what they're missingFound many users didn't know they were on the free plan; no conversion numbers
- onX Maps: Test moving features between the free and paid plans to find what sells
- onX Hunt: Price tiers by how many states you cover: 1 state, 2 states, or everywhereGuest says users instantly get the difference between tiers; top tier is $100
- onX Hunt: Give top-tier subscribers discounts from gear brands, and cross-promote with themClaimed: one partner deal can cover the $100 plan; partners help drive growth
- onX Maps: Use a free trial for the niche hunting app; save freemium for big casual markets
- onX Maps: Show upgrade prompts inside the flow, to the right users after related actionsGuest says native in-flow prompts are where they've seen success; no numbers