Photoroom · B2C · AI product photo editor
Test team invites on Android first, where you can track who invited whom
Unknownexperimentationteam-process
What they did
Separate iOS and Android teams share one pixel-rendering/AI engine but are not tied to lockstep releases ('two legs'), so each can move fast. iOS is bigger and usually goes first, but experiments that are easier to measure on Android go Android-first: e.g. team invites, since App Store privacy blocks tracking an invite through install on iOS, so Android gives the benchmark for the ideal invite path.
- Stage
- growth
“You can create a team in Photoroom, and you can invite someone. For Apple, it's you can't really track because of privacy reason through the App Store if you're inviting someone. So, it's much easier to have a good benchmark of what would work, what would be the dream path on Android than iOS.”
“iOS team is bigger than Android, so it's usually it's iOS first, but there are some stuff where it makes more sense to try Android that would go Android first.”
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