Reading.com · B2C · learn-to-read app for kids
Right after purchase, offer all the printable worksheets at once for $9.99
About 20% of web trial starters and buyers take it
Workedupsell-expansion
What they did
Printables (coloring sheets, small board games, each tied to a reading skill) are included in the subscription but unlocked lesson by lesson. After a user buys or starts a trial on the web, offer $9.99 to get all PDFs at once, delivered as a link to a Google Drive folder.
What happened
~20% of web trial starters/purchasers buy it; no sign of hurting engagement; printed sheets add brand presence at home.
In their words
Sub Club by RevenueCat · What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com“After they've made a purchase or started a trial, we give them an offer for, you know, $9.99 to purchase access to the PDFs all at once, because otherwise the the PDFs are kind of like drip-fed.”
“We found that about 20% of the users who are starting a trial or completing a purchase on the web are also opting in to purchase this this PDF upsell.”
Related topics
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More from this episode
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- Reading.com: Drop the free trial on the monthly plan to push people to annualMore annual picks, but realized LTV fell 17%; not rolled out
- Reading.com: On web funnels, charge upfront with a 30-day money-back guarantee instead of a trialLower conversion but better Meta signal and longer-staying users; few refunds; no numbers
- Reading.com: Point each ad set at one web funnel, and split campaigns by tracking method
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- Teaching.com: Buy plain category domains like Reading.com to earn trust and search trafficPeople skip the ad and type the domain directly; credited for web funnel success
- Reading.com: Build the reading app so a parent sits with the child every lessonSmaller audience, but those parents pay more and stay longer; no numbers
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- Reading.com: Sell printed sets of the app's storybooks on Amazon
- Reading.com: Extend lessons to third-grade level and plan more apps for later reading stages
- Reading.com: Find a way to give a book-like moment in the first lesson
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- Teaching.com: Drop Scrum and let developers change or kill features late in the buildScrum turned engineers into ticket-takers; dropped for late-change freedom