Find the funnel step losing over half your users and have everyone fix it

HostGotcha. Okay. What has been the biggest thing that you really think has made Sizzle grow at its fastest peak rate?

Yev MarusenkoOne of the growth levers is within this area of identifying every step of the funnel and seeing where the drop-offs are the biggest and addressing those. So, it's that clarity of identifying from the top of the funnel, from the whether it's organic content or paid into the app, and then using the app, you have to see where the drop-off is the highest. So, as soon as we shifted focus knowing on there's over 50% drop-off here, when we improve that, we see these 2X to 3X growth moments, as opposed to there's like these moments of within the product, you're trying to optimize, add features, but it's just these 10% improvements.

Yev Marusenko… TikTok that have these big growth levers for scale. But I would say it's on the conversion side. It's actually finding where your biggest drop-offs are and solving them. And all of a sudden, you just 2X, 3X how many people make it to the next stage. So, we can go deeper into like those moments within the paywall, within the onboarding. So, I would say it's those, it's identifying where you have the biggest drop-off and focusing in on that.

Yev MarusenkoLike every team member is thinking about what to optimize within that from different perspective of of their expertise of really dialing in that area. That's where you see just the biggest growth levers which you can like accomplish within a week as opposed to like a monthly quarterly goal where you're making incremental improvements over time.

HostYeah, I love the scientific approach to growth. Just like being super analytical about every single step of the funnel, like where can we optimize this. I think we should go super deep into that. Maybe first, could you just tell us like what's the breakdown of organic versus paid? Do you do a lot of organic stuff? And like I think everyone's trying to go viral on TikTok right now. Maybe you could talk a little bit about the organic side and what …