Hire creators via JoinBrands, SideShift, Whop and Discord to post on their own accounts

Host… "Let's blow up on TikTok, and then we'll just run ads with those ad creatives." But what you're saying is like there's a whole system that helps each side like compliment each other a lot more. I would love to just dig into that. Like I feel like the editors could also put together like a diagram that kind of shows all the connections between this, but like looking into the process of how you think about that, that would be really interesting.

Yev MarusenkoHere's an example where, well, there's like different platforms or strategies of trying to get organic content and creators, influencers, to create content for you. Like you're doing it yourself or you're kind of finding creators, there's different strategies. So, we can like dig in that more. I know you have a lot of experience in that, too, or understanding how it's working. So, in this example, where try different platforms that are kind of like marketplaces for like brands and creators, right? Uh this particular one is from JoinBrands, and then there's a bunch of ones. Like testing like SideShift, and like Whop, and kind of our own Discord, and like just trying different approaches of having creators make content for you.

Yev MarusenkoSo, one, it's about the the piece of content, that's one thing. Two is the algorithm, specifically on the TikTok side is that getting posting just might trigger the algorithm, so you kind of want post, uh just a lot of posting there. And three, a viral engine component, which is different than the first two parts. The first one, the content, is more of a paid ad strategy. Rather than like we kind of have our own designers, creators, and like contractors, people that create content for us, but what if just that content could be generated and then we could be amplifying them with paid ads? So, that's first one. The second one is more about some of these creators have their own following, so they'll kind of reach the algorithm different. They have different styles or formats their account is posting like. So, if they do it in their style, it just may go viral differently.

Yev MarusenkoLike this one, whereas it's like all right, it's like the covering the face and kind of being shocked approach, which is like kind of going viral regardless of who does it or maybe it's like not as viral as before. So, it's like, well, let's try that on their channel.