Put $1-$20 of ads behind every organic video; back the one getting clicks

Yev Marusenko… to that organically, like you're onto something, especially if you can amplify and then start replicating it, changing the first second or the final second when you are onto that. So, it's not even that. It's more about growth hacking into these tipping points where you have 50 organic videos. This actually took more like between 20 and 30 organic pieces of content to find one that's way better than the rest and then kind of replicating that.

Yev MarusenkoBut it's within do 20 organic videos, kind of multiple creators, multiple hook strategies. You just find the best one, the top 10%. It may not be the best one that's viral, but it'll do better than the rest, and all of them pay amplifying with ads. This might be the alpha, this does not follow like best practices of data science, even though I'm like former data scientist and like very like mathematical, it's not that. It's about directional patterns. You take all of your organic pieces and just put a few dollars into them. If you're kind of on TikTok, there's like a minimum, all of that, but just put a couple of dollars into each one. And what does that mean?

Yev MarusenkoYou'll have 20 pieces of content, and each of them get 0 or 1 click or 2 clicks, which is kind of bad. It's not a good sample size. But this is where the magic is. One of them will have like 5 or 10 clicks. And then you're like asking, "Wait, was that a outlier? Was that random? Was it just chance?" But then you just continue the budget more, and it either averages out and it was a fluke, or you're on to something. So, that's why I like this kind of like low sample size approach of finding very quickly across a lot of variety because whether it's in Facebook and Instagram, YouTube, TikTok, the creative makes the biggest difference.

Yev MarusenkoThere's like targeting strategies, there's so many strategies to improve like the content or the ads. The creative is the biggest one that gives you like the 10X multipliers, the ones where the right creative will give you the 10-time difference, as opposed to these small optimizations, which is after you have successful ads and a business model and customer journey, then you can like make these 10% improvements which help your bottom line and …

HostI'm going to ask two more questions. First one is someone had an MVP or an app that doesn't have that many downloads, but you have like a $5,000 budget, what would you do to get your first few users and start getting traction?

Yev MarusenkoI don't think most would say this, but I would try to spread it out in as many learnings as possible, as many hypotheses as possible. So, rather than like putting it all into the algorithm and it working, you just might be testing a piece of content or strategy that it's just not an outlier, and you're just going to dump it all. So, instead, think of as many variations as possible. Like 100 if you can. It sounds extreme, but after like 20, you're going to force yourself to think about what's a slightly different format, angle, hook, and then even if it's like a $1 amplifier for each of those, I feel like it's going to go longer because you're going to get zero clicks for almost all of them, but then there's going to be one that has like 20 clicks. You're like, "All right, what's going on? Is this an outlier? There's something different about it, right?"

Yev MarusenkoLike the viral YouTube example that I showed, it's like I didn't even like think is that relevant for learning. Well, actually this like the strategy I'm trying next is like applying these completely other niches into the learning niche. There's like learnings in other industries, and you start mixing them, you start getting virality. So, I would say put it into as many creative ideas as possible, dilute it out, because that's where the outlier …

HostSo, you said 20 different creatives, $5 budget for each one? Is that what you said? Like and that's all TikTok?

Yev Marusenko$20 minimum on TikTok, so then if we're talking about TikTok, I would go with example where you have to like put $20 in each one, but you could turn it off. After it spends $5, you could turn it off. So, yes, this is actually the approach where 20 creatives, $20 each. Turn it off halfway if you want, but now you have 20 pieces of content. Within hours, you'll know which one is an outlier. Even if it's not amazing, it's better than the rest, so that's what you have to go with. You instantly growth hacked into finding the one that is better than the rest. It's not maybe the best one, but it's like good while the rest were bad. So now, you take that and make variations of that. That would be like the next phase.

HostSo, for TikTok, you would do 20 creatives, $20 each. It would take you like a few hours to see those results. For Facebook, is it different?

Yev MarusenkoYeah, I even go more extreme on Facebook. You could put lower amounts, and it's just easier to duplicate and scale everything. So, it's the same thing, but I try to have 30, 40. So, in there, you just learn much quicker. There's kind of like attribution issues if you're trying to go down to like In this phase of growth hack, don't worry about that yet. It's more about as many variations as you can. But the example that I showed where it's the same video, many headlines, or the other way, just pick the same headline, one that is generally working, it's getting decent click-through rates, but then change the video, like that piece of content.

HostJust to to wrap it up, so like 30, 40 videos on Facebook and then putting as little as a dollar behind each one, and you can just get instant results there and find some outliers.