GTM Sauce

A faceless viral video channels · B2C · guest's own side business

Run 10+ faceless Shorts channels with fake texts, cartoon clips and satisfying videos

26M views in 28 days on one channel; over a billion total, but low revenue

Mixedorganic-short-videoportfolio

What they did

Over 10 faceless channels on YouTube Shorts/TikTok in easily automated or AI-made niches: fake text messages, SpongeBob and 'president head' comedy, oddly satisfying clips a few seconds long, crushing and breaking things. Everything rides on the first split second of attention and micro-storytelling.

What happened

One channel did 26M views in 28 days; top content has hundreds of millions to over a billion views. Ad revenue is low depending on audience country, so other business models are needed; the skills carried over to app growth.
Stage
side project

In their words

Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)

Play from 30:52
30:44

HostYeah, I appreciate this super deep breakdown. What are some of the things that got you into virality? Because I think you've done some super mega viral like YouTube Shorts stuff.

30:52

Yev MarusenkoWhere I have like many different channels, and it's figuring out like that virality in the first split second. And it's all kinds of themes. Like fake text messaging, like SpongeBob, like president head comedy videos. So, it's all kinds of stuff that you could easily automate, use AI, or like examples like this, where it's oddly satisfying type of stuff where it's just like a few seconds long, but it's the first seconds that catch attention. Again, you have to realize that revenue is not high. It's kind of like depending like what country you're from. So, I feel like me figuring that out throughout this past year, there's something psychological happening of curiosity, attention, and then comes e-commerce, commerce.

31:27

Yev MarusenkoSo, I feel like just having that experience of all kinds of different niches, being able to capture attention and this like micro storytelling, then it's the same thing in-app. Kind of like attention from the organic content into an app, and and converting.

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Tags: youtube, tiktok, faceless, ai-generated, short-hooks, multi-channel