A faceless viral video channels · B2C · guest's own side business
Run 10+ faceless Shorts channels with fake texts, cartoon clips and satisfying videos
26M views in 28 days on one channel; over a billion total, but low revenue
What they did
What happened
- Stage
- side project
In their words
Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)
HostYeah, I appreciate this super deep breakdown. What are some of the things that got you into virality? Because I think you've done some super mega viral like YouTube Shorts stuff.
Yev MarusenkoWhere I have like many different channels, and it's figuring out like that virality in the first split second. And it's all kinds of themes. Like fake text messaging, like SpongeBob, like president head comedy videos. So, it's all kinds of stuff that you could easily automate, use AI, or like examples like this, where it's oddly satisfying type of stuff where it's just like a few seconds long, but it's the first seconds that catch attention. Again, you have to realize that revenue is not high. It's kind of like depending like what country you're from. So, I feel like me figuring that out throughout this past year, there's something psychological happening of curiosity, attention, and then comes e-commerce, commerce.
Yev MarusenkoSo, I feel like just having that experience of all kinds of different niches, being able to capture attention and this like micro storytelling, then it's the same thing in-app. Kind of like attention from the organic content into an app, and and converting.
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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- Switch ads off and on to measure real sales lift; compare every attribution sourceReal purchases usually about double what the ad platform reports
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Tags: youtube, tiktok, faceless, ai-generated, short-hooks, multi-channel