GTM Sauce

Sizzle AI · B2C · AI learning app

Use viral formats from unrelated niches in study-app videos

Unknownorganic-short-video

What they did

Take formats that go viral in unrelated niches (like his faceless YouTube channels) and apply them to the learning niche. Next strategy he is trying.
Stage
growth

In their words

Yev Marusenko - How I Grow Viral Apps to 1M+ Downloads (just copy me)

Play from 33:08

Yev Marusenko… extreme, but after like 20, you're going to force yourself to think about what's a slightly different format, angle, hook, and then even if it's like a $1 amplifier for each of those, I feel like it's going to go longer because you're going to get zero clicks for almost all of them, but then there's going to be one that has like 20 clicks. You're like, "All right, what's going on? Is this an outlier? There's something different about it, right?"

33:08

Yev MarusenkoLike the viral YouTube example that I showed, it's like I didn't even like think is that relevant for learning. Well, actually this like the strategy I'm trying next is like applying these completely other niches into the learning niche. There's like learnings in other industries, and you start mixing them, you start getting virality. So, I would say put it into as many creative ideas as possible, dilute it out, because that's where the outlier will come out from.

33:29

HostSo, like 100 variations is insane, but totally makes sense. So, you mentioned you could put as little as a dollar in to each video. Is that actually how you would do it? Would you actually spend like a dollar on each 100 videos? What's the budget you usually do just to get that tiny little boost?

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: cross-niche, creative, viral-formats