Copy a rival's strength score and add game-style ranks for each muscle

HostSo you have the heatmap, and then you also have the uh total volume lifted, then you also have the ranks, right? Like it looks like a competitive gaming ranking system with badges and stuff like that, right? Do you have that a big part of the the TikTok strategy, too?

PeterA little bit, but not that much. It's more of an evolution of the heatmap, where we decided to add a rank alongside each aspect. And we weren't actually the first to do that. That was one of our competitors that copied the strength score, but they kind of evolved it and went down the full gamification route. It was like League of Legends for the gym, which was such a great insight to see. They just went down one hyperspecific niche and ended up performing brilliantly because of it.

PeterI think we were probably trying to do too many things. We want to, you know, have the social workout app, but also gamify it, but also give you a lot of good stats. And I think by just choosing one thing, you can have a lot of clarity on your like TikToks which you produce, which they did, so they ended up with those ranking systems. And now we have it in place, as well. It's not as core of a feature to us. We don't want to overly gamify it, …