Design every feature to look great as a screenshot for social posts

HostYeah, that makes sense. I wanted to ask you about your product decisions. I think you take a very unique approach to this, where it seems like a lot of the like the product itself has a lot of inherent virality on social media. Like it looks really good, the Reels and the TikTok. How intentional are you about designing the product with growth in mind?

PeterOur team actually doesn't have any designers on board. None of us have any design experience. My co-founder Jack does most of the design stuff, and it was him came up with the bright colors and stuff for the strength score heatmap. I think over time, we've just kind of picked up better principles by studying what other apps do, how that looks. But we have always tried to think, "How does this look as a screenshot?" Cuz ultimately, it's those screenshots are what make us money. TikTok slideshows, carousels, is our bread and butter, even more so than that Instagram fade-in format.

PeterI think that is has always been like a very defining bit of our product decisions. Even like we do weight-lifted milestones, so we add up all the volume you've ever lifted. So you might get a badge to say, "You've lifted the Empire State Building," or a Boeing 747. And we try to make that as cool-looking as possible, and then we can kind of showcase that in our social media marketing, too. It is always in the back of the mind, how much curiosity will this invoke in people, and also is it obvious when you take a screenshot, what it is?

PeterBecause that is the one criticism I have of our fade-in format. Quite often, people don't realize it's actually from a workout tracker. We've added the app logo there to try and make it, you know, a little bit more obvious, but I think if it was to be more obvious that it was like a screenshot, it would perform better in terms of conversion. Maybe less in terms of virality, but in terms of conversion, certainly a lot better.