Build the new app as a tile-based game that AI tools can't copy yet

HostYeah. That makes a lot of sense. You have some uh interesting opinions on like the app industry, cuz you've seen it for a few years now. So, do you have any takes on like the whole apps are the new drop shipping, and do you think AI is really going to make it even more competitive? Like, I mean some people say it's a bubble. I don't know. Do you have any like hot takes around the whole like evolution of the consumer app space?

PeterThinking back to when we first started, we didn't have any competition for quite some time. With the strength score, we probably had 12 months where nobody else was doing it, and I wish we'd capitalized more then, went in harder. I think like the growth of competition has made us have to work harder to be able to actually continue to scale. I think it definitely has become more challenging to grow a business, cuz at the end of the day, like if you come up with a cool feature, there's very few features which people can't vibe code up in a week or two. That's one of the reasons we're working on our new app, because it's an isometric, tile-based game. If you try to get Claude or something like that to do it, right now, it can't. Maybe in a year's time, it'll be able to do so, but for now, we've got a little bit of a distribution advantage there, just cuz it doesn't understand the mathematics involved with those kind of game engines.

PeterMy sense is that network effects are going to become more and more powerful, because in a world where anyone can code up an app which is hyperspecific to your personal needs. So, say for example, 4 years ago, if I want to go to the gym, I would have had like maybe a few workout trackers, but they were all very generic. Now I think people can make much more specific ones. You can have HYROX training workout tracker. You can have it perfectly …