Reply to comments with videos showing their lift as random objects in the app

HostYeah. Yeah. I mean, that's crazy. So then, after your first video, you had all this attention, you you had like thousands of followers. And then, how do you follow up from that? Like you you build the app, but then, if I'm if I'm imagining myself in your shoes, like, I would be so scared to post the next video. Like, is it going to hit just as as hard as the first one? Like, how did you follow up from the first video?

PeterSo, we got a lot of comments about people saying like, "I lifted, you know, I benched-pressed 220 lb for five reps. What is that?" And then we would just stitch that video. It was Jack himself was doing it. He would just like record and be like, "You've lifted," type it in on it, and then show it his phone up to the camera, and it would be like, "That's two blue whales," or like, "That's 500 bowling balls," something random. And people just kept commenting with different random objects, so we had a series of videos kind of went viral. I'm sure a lot of like the the likes on this TikTok page, like we've got about 4.9 million there, I'm sure a lot of them probably came from that early stretch of home runs then.

HostThat's a really good playbook, actually. I feel like that could, I don't know, do you feel like that could be done today, where the Well, there's a few pieces to that. There's like post the almost like the engagement bait video as the first one, and you you show the the concept and it baits people to say, "Hey, what you know, uh convert my thing into whatever, you know, the meme is that you just posted." Then, the cool thing about that is like in …