Series · B2C · AI social network
Tweet screenshots of real Hinge chats where dates ask about your startup
Tweets went viral on tech Twitter; one date became a user; no numbers
What they did
What happened
In their words
Eunice Lai - This 20yr old girl is a marketing genius…
Eunice Lai… So while I was working at Series, we were just saying, like, we have to find our way onto this platform, and I actually had a really old Twitter account that I made in 2016, but I've never posted on it, and my very first tweet where I kind of announced my arrival already had like 20 likes, which is nothing, but that's a lot more than most people on X, cuz most people stay in like one, two, three likes jail. But my very first tweet already had
Eunice Laisome sort of traction. So I just started off tweeting like, "Build in public," because that seemed to be the trend. But because that's the trend, no one really notices what you're doing. At this time, I was in New York, right? And it was my first time being single during the summer. So I was like, "Okay, I might get on Hinge and have some fun with it." And in my Hinge bio, for a job, it says like, "Startup." [laughter] So people would always ask like, "What kind of startup do you work at?" Because they're People are very interested in these unconventional careers, right? So then I'll be playful with it. So instead of just telling them the startups, I would be like, "Oh, the first AI social network," or I'll just drop hints.
Eunice Lai… one priority is converting users. So I just gave him a cheeky, "So, you're trying to become a user?" And I think this tweet in particular blew off because people found the fact that I named him Jason (Hinge) super duper funny, because I'm like reducing him to a Hinge date, or something like that. And I think there was just a running joke about like, you know, you would do anything for users. Because this tweet went like pretty viral in my eyes,
Eunice LaiI actually went on a date with this guy, and I physically turned him into a user. I walked him through the entire onboarding process, [laughter] and yeah, watched him become a user right in front of me. So yeah, I didn't like want it to be too overt, so we just had a really good time. We actually talked about life and ambitions and stuff before I popped the question at the end of the date.
HostPopped the question. [laughter]
HostThat's interesting, yeah. It's almost like a whole archetype and like character. You're yourself and you're having like actual conversations, but you definitely leaned into it. That's cool.
Eunice LaiYeah, I think you have to like You kind of have to full send the persona, right? If you only put a foot in the door, then people are going to be able to tell that, "Okay, maybe this is not your true self and you're trying too hard," right? But if you really like put your entire brand/personality into it, the smart people can realize that, "Okay, this is a mark persona they're they're putting on. They know what they're doing," and at the same time, they're able to like play along with it.
HostYeah. The more creators I meet, the more I realize this is true. It's like you take one like one small aspect of your personality that is true, it's like truly authentic, but then you just play it up to the max.
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
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Tags: x, hinge, persona, real-conversations, screenshots, humor, tech-twitter