Put the person everyone's talking about in your launch video, with their OK

HostAnd then what was this? Like, what happened here with Jonathan? Like, he he was building a dating [laughter] product and then he found you on Hinge, like, what happened with that?

Eunice LaiHe wanted to build his own dating platform, which is Cupidly, and it just happened that that was when I was going viral for being on Hinge. So the natural progression is that it makes sense that I'm part of his video. So he reached out to me asking, "Could I put you in a video?" And he also asked me for permission to use my puppy as bait, because a week before this launch video came out, my dog died, and I posted about it on Twitter. He asked me for permission about it. So the reason why his video went viral is cuz, one, he used the very trending topics/person in the video, right? Like, everyone knows me as the person lurking on Hinge. And then two, the comment that he left on my post was very outrageous. Like, you don't talk about someone's dead pet. People would comment on that and that just causes more engagement, more outrage, as much as I hate it sometimes, but outrage and absurdity causes virality.

HostI feel like some people might see this, like, why would Eunice participate in this like in the whole like Twitter, Hinge dating meta? Like, he was building a product, but did he have viral posts or anything before this?

Host… like, "Oh, how do I do that?" The lesson here is you can just be part of it. You were going viral for this niche, and he had been studying you, reply-guying on your Twitter, and he recognized that, "Oh, I could just collab and that'll help both of us." You know, this video got like 1.5 million views, tagged you in like the center of the tweet, so you got more attention from this, and the your startup did as well. Everyone kind of won from this.

Eunice LaiIf it makes sense for these two parties to collab, then I think it will do very well, as opposed to you just see someone with a lot of clout and you have nothing to do with them, but you want to borrow their clout, that's just not going to have the same effect at all.

HostOkay, let's talk about reels. So your initial reels were sort of more classic like vertical [crosstalk] video,