Turn 12 show spots into a race, with an invite-your-friends challenge

Host… makes sense. I mean, that's where the money is, you know. It's valuable. It's worth learning. This kind of reminds me of Monad, if you look into this. They released these like cards, and you have to claim it with your Twitter account, but not everyone has one. So then you have to get an invite from someone who nominates you. Was there an element to that with this, as well, where you had to get an invite, or did you like hand-select the interns?

Eunice LaiWe hand-selected them. We made a LinkedIn post about it, and a LinkedIn job, and we had over, I would say, maybe 2,500 applications.

HostOh, wow.

Eunice LaiAnd I just personally texted a lot of them, inviting them to join the Series race.

HostSo, initially, it was 12, but then there were just so many applications that you just did 100? Is that like what happened?

Eunice LaiNo, no, no. So, the show did only have 12 interns, but in my head, I was like, that would be such a waste to just pick 12 people and just continue on with this. So why don't we make it a little competition, right? Like, use all the channels that you can have. We had a bunch of people sign up for it. I think we had 150 people join the race to the Hamptons. And then, one of the final challenges for the race was to invite as many people as you can. The first-place person actually invited 120 people in 1 day. I just thought like, just use all the opportunities you can get to increase exposure, and that's just through being a bit creative with it.

HostLet's reverse it and like Actually, what would your parting words be to startup founders that want to get good at social media or find a cracked college student who's good at social media?