GTM Sauce

A tech startup · guest's first startup job

Make a cinematic launch video that spreads among investors

Went viral with VCs; guest says it helped raise $3M

Workedpr-launchfinancing

What they did

Eunice, who has a film background, made a cinematic launch video for her first startup employer; it went viral in the VC world.

What happened

She says the video helped the company raise $3M and gave her leverage for later jobs.

In their words

Eunice Lai - This 20yr old girl is a marketing genius…

Play from 6:17
5:59

HostI feel like the tables have turned completely. It's like it used to be like, "Oh, you're the social media intern at a startup and you're like kind of bottom of the totem pole." And now, it's like the social media intern is basically the CMO. Like, that's how you get distribution these days. So from your perspective, like, what makes you want to work at a startup?

6:17

Eunice LaiSo, I was just always into the startup world. I was part of a startup fraternity at my school, Sigma Eta Pi. So I was surrounded by a lot of like like-minded people who are looking to get into the space. And while I was applying to my regular corporate internships, I was also keeping my eyes out for like startup positions. So I would say my start at my original company was that I made a cinematic launch video for them, which helped them raise their $3 million, because it went viral within the VC world, and that really gave me the leverage that I needed to look for other jobs.

6:50

HostSo after Series, and I'm sure there are a lot of people trying to hire you, what was wrong with the pitches that you ignored or that you said no to?

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Tags: launch-video, cinematic, investor-attention