PropGPT · B2C · sports betting picks app
Spend a few thousand dollars on influencers at launch to see downloads per dollar
~20 downloads/day and 5-10 trials/day, but stuck at $1-2K MRR
Mixedinfluencer
What they did
At first launch (mid NFL season), drawing on experience with other successful app founders, spent a few thousand dollars on influencer marketing to measure how many downloads the money bought.
What happened
Got ~20 downloads/day and 5-10 trial starts/day, but revenue plateaued at $1-2K MRR because trials didn't convert.
- Stage
- launch
- Effort
- A few thousand dollars
“We start spending a few thousand dollars on influencer marketing to see like how many downloads we would get for the money spent.”
“And we couldn't really push past 1 to 2k MRR, so we kind of noticed that there was something critically wrong with our app, despite seeing a lot of hype around it.”
Related topics
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More from this episode
- PropGPT: Pause marketing for 4 months and rebuild the app to hand users the picksTrial-to-paid went from 13% to 50%+; MRR $1.7K to $40K peak in 2.5 months
- PropGPT: If many start a trial but few pay, fix the product, not the marketingSpotted 45% trial starts vs 13% paying; led to the rebuild
- PropGPT: Go all in on marketing right before the NBA PlayoffsConversion to paid 50%+; $40K MRR peak 2.5 months later
- PropGPT: Keep putting out influencer videos until one goes viralThe ~70th video got 600K views; revenue run-rate jumped ~$8K to $38K in 3 days