PropGPT · B2C · sports betting picks app
Keep putting out influencer videos until one goes viral
The ~70th video got 600K views; revenue run-rate jumped ~$8K to $38K in 3 days
Workedinfluencerorganic-short-video
What they did
Scaled with influencer marketing because followers engage deeply and convert when someone they admire uses the product; kept publishing videos (around 70 by the time one broke out) for the chance of a viral hit.
What happened
Roughly the 70th video hit 600,000 views and raised ARR (as stated) from ~$8K to ~$38K in about three days.
- Stage
- growth
“So, for example, probably our 70th video to ever come out hit 600,000 views, and that raised our ARR from around 8k to 38k in about three days.”
“One video can seriously change your entire business.”
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More from this episode
- PropGPT: Pause marketing for 4 months and rebuild the app to hand users the picksTrial-to-paid went from 13% to 50%+; MRR $1.7K to $40K peak in 2.5 months
- PropGPT: If many start a trial but few pay, fix the product, not the marketingSpotted 45% trial starts vs 13% paying; led to the rebuild
- PropGPT: Spend a few thousand dollars on influencers at launch to see downloads per dollar~20 downloads/day and 5-10 trials/day, but stuck at $1-2K MRR
- PropGPT: Go all in on marketing right before the NBA PlayoffsConversion to paid 50%+; $40K MRR peak 2.5 months later