Coherence · B2C · breathwork app
Give a 3-day free trial on the $40 yearly plan only; charge $10 monthly upfront
Unknownpaywallpricing
What they did
Subscription with two plans: yearly at $40 with a 3-day free trial, and monthly at $10 billed immediately with no trial.
- Stage
- Live pricing
“It's a subscription model. We have a three-day free trial on our yearly plan, and then our monthly plan is just billed monthly. For our yearly, it's $40, and for the monthly, it's 10 bucks a month.”
Related topics
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More from this episode
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- Coherence: Test ideas as posts on X, then remake the winners as Reels, TikToks, then YouTubeFounders say it shows what the market wants; no numbers
- Coherence: Film 30 to 60 short videos in one go and post every dayFounder says it lets them out-post everyone; no numbers
- Coherence: Open a video with "Do you want to know something they don't want you to know?"~8M views across platforms, 1M the next day; turned into a series
- Coherence: Spend ~$2,500 a month on video editors and $800 on a thread ghostwriterCore of their organic model; business runs at ~50% margin
- Coherence: Start spending $1,000-2,000 a month on influencer partnershipsJust getting started; no results yet