Run a meme account posing as a viral scandal's 'daughter', then plug the app

Joseph ChoiIs there anything else that you wanted to share? I feel like you have a lot of good stuff in this.

Phoenix Do… to build like a viral loop, because, you know, really that action is the K-factor for these apps. Scanning, swiping, that's stuff that people can reuse and make content, it's just that it's more forced nowadays. Like apps used to go viral because it was like, "Oh yeah, like I like did this on an app and a lot of people shared it." You gained natural virality. Now it's just reverse engineering and forcing that virality with a viral feature. Another marketing experiment that I tried, that clip at the Coldplay concert went viral when the Astronomer CEO was caught like cheating with his like head of HR. I had this like genius idea and it was like, what if we use that to market like our app? So there's account that got 200,000 followers, I think like 50 million views in like a matter of like a week. And then like the second video, like we had done like a product placement for Copia. That video got like 5 million views and everyone was like, "Yeah, like get the bag. Your dad's getting divorced. Rock it up." That video that had 5 million views though only probably drove like a couple thousand downloads. Wasn't super high converting cuz it wasn't like a clear hook and demo.

Joseph ChoiDo you have links to either of those?