Mention the app by name without explaining it, so viewers ask in comments

Joseph ChoiAre you able to show that format or is it still something you're kind of using?

Phoenix DoHere's one that had 6.6 million. Okay, that actually didn't have the hook and demo, and I remember very specifically I told Chloe or when that video popped off, and I was like, "Chloe, you forgot to hook- do the hook and demo. We've gotten like 20, 30% almost downloads than we could have."

Joseph ChoiSo that video didn't show or mention the app at all?

Joseph ChoiBut it still got downloads to the app?

Phoenix DoYeah, it did, cuz she plug- did subtly cuz she said, "These are the affirmations from Copia," and everyone in the comments was like, "Oh, what's Copia?"

Joseph ChoiOh, so she said the name of the app as if like everyone should know what it is. But then it's like, "Oh, here's the affirmations from Copia," and then just went right into it without explaining what that meant. And then everyone in the comments asked what it is. And then obviously it's coming from the Copia Instagram account. Some people are curious, they go to the bio and they click the link.