Copia · B2C · manifesting and affirmations app
Hook with 'If you see this before May 7th, repeat these affirmations', then demo
10M views on one Instagram video; became their repeatable main format
What they did
What happened
- Stage
- growth
In their words
Phoenix Do - Copy This Strategy, It'll Blow Up Your App
Joseph ChoiWhat was that 10-million-view video?
Phoenix DoIt was like, "If you're seeing this before like May 7th, repeat these affirmations for the next seven days from Copia and watch your dream life unfold." Something along those lines. So we have like a hard deadline in the hook, and then we promise some transformation which everyone wants, and then when Chloe would actually say the affirmations, it was just affirmations from the app.
Joseph ChoiHow did you actually show the app in that video? Did you do a phone screen demo?
Phoenix DoYeah, it was like a phone screen demo overlays.
Joseph ChoiAre you able to show that format or is it still something you're kind of using?
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More from this episode
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Tags: instagram, tiktok, hook-demo, deadline-hook, affirmations, screen-overlay, repeatable-format