Study creators with 500K-1M followers who sell courses or books in your niche

Joseph Choi… but then it's also showing the app and mentioning the name of the app, and it's also kind of repeatable because you're saying, "Hey, if you're watching this before February 7th," insert whatever date it is like right now, so it feels timely, it feels relevant. So is that basically the strategy? You kind of repeat the same format, but then you just change the date and it, it's sort of like a evergreen format that you can just keep repeating?

Phoenix DoThis was like our initial format. Since then, we've expanded to like multiple formats and like multiple features. And to your point, it is like super repeatable. The creator that we were inspired by is a girl named Sarah Purl. She sells courses, she sells books, she's in like the manifesting niche. And she doesn't do this type of content anymore, but she did this for like two and a half years, got a million followers on Instagram, two and a half million followers on TikTok. So it's like the same cadence of like having something repeatable, that is a motivational, gets people out of their seat and look at this in like the hopecore side of social media. She did this because she saw like another self-help book. It got a million purchases on TikTok shop, and then she made a book for herself and she would repeat that content, and she sold like a 100,000 copies of her book literally just saying like, "Repeat these affirmations for the next seven days." So we were like, "We could probably do that as an app."

Joseph Choi… subscription that basically provides the same type of value. How did you find this person? Cuz this is a gold mine. Like I think if you apply the framework and you're trying to find another niche where you can turn a person who sells courses into an app, but then people might not be aware of all the niches of where people sell courses and the types of content that they're doing really well. Do you remember how you found this Sarah person?

Phoenix DoOnce we got that 10-million-view video, me and Chloe were scrolling to try and find, all right, who are the larger creators in the space within the self-help, wellness, mindset, motivation. And just by naturally scrolling and warming up new accounts, we ran into Sarah. I would probably aim for that like 500,000-plus follower, probably like a million to look and see like, what products are they selling? Do they have a link in bio? How are they trying to monetize?

Joseph ChoiIf you're the app founder, you're the brand, and you want to sponsor creators to achieve similar distribution, but then you own the app, they don't own the app, where in that curve do you go? Are you going to that kind of middle ground, medium-sized influencer who will take the brand deals or are you actually going really big and just partnering with those people or do you go small to micro-influencers?