GTM Sauce

PostSync · social post scheduler

Try many channels, then go all in on the one or two that work

SEO works well for the social scheduler; no numbers

Workedseo

What they did

After testing many acquisition channels, growth for each product comes from one or two. Kill the rest and double down on those. For PostSync, SEO works because people ask many questions about social media, so the team keeps finding new keywords and queries to target.

What happened

SEO 'works very well' for PostSync
Stage
Scale
14:29
“But in the end, my experience is for each software, growth is pretty much about one or two acquisition channels. Those two acquisition channels, I'm going all in on them.”
Tibo
“I know that SEO works very well for PostSync. Like I know people are asking a lot of questions around social media.”
Tibo

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