Tweet Hunter · X growth tool
Run five products at once so one platform change can't sink the business
Portfolio at ~$700K a month; one earlier product nearly died from X changes
Workedportfolio
What they did
Chose a portfolio over one product mainly out of fear: AI news can make a startup obsolete overnight, and platform changes can kill a product (X under Elon Musk almost killed Tweet Hunter at ~$200K/month). With five products, losing one to an OpenAI feature launch wouldn't end the company.
What happened
Five products at ~$700K/month combined, growing ~20% a month for 6+ months
- Stage
- Scale (Portfolio)
- Effort
- Five live products
“So, I think this move of creating multiple products is really about being more resilient.”
“which by the way, happened when Elon Musk took over X and almost killed Tweet Hunter, like while it was making 200k per month.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Revid.ai: Send every support request to your own X DMs until the product makes $10K a monthDaily flow of users to the founder; fast fixes turn them into customers for life
- Revid.ai: Build a feature within an hour or two of a user asking for it on XFounder says requesters become vocal advocates; no numbers
- Outrank: Launch on Product Hunt and post about the product on social until $10K a monthTook one product from $0 to $20K a month on building in public alone
- Outrank: Past $20K a month, add ads, hire an SEO person, and make affiliates' lives easyGrew from $20K to $200K a month (three changes at once)
- Build each first version in days with no-code tools or boilerplatesFounder expects ~90% to fail, so speed means more shots
- Show the first version to 5-10 people in your exact audience and talk dailyFounder says it reveals why users come back; no numbers
- Don't push for new users until people can't live without the productFounder's rule; no numbers
- Feather: Buy an existing blogging tool for $250KMakes about $10K a month; no view on payback given
- PostSync: Try many channels, then go all in on the one or two that workSEO works well for the social scheduler; no numbers