GTM Sauce

AudioPen · B2C · voice-to-text note app

Open a waitlist before the app is ready and let beta testers in

Beta testers paid on Stripe within 12 hours, without being asked to

Workedpr-launchvalidation

What they did

About 10 hours into the 12-hour build he launched a waitlist so people could sign up before the tool was ready, and let early beta testers use the product with full access. Several paid through Stripe before the 12 hours were up even though he had only asked them to test. Advice: if people resonate with what you share, spin up a quick email list, even a Google Form, and launch the simplest version as early as possible.

What happened

Got 'a bunch of' Stripe payment notifications from beta testers before midnight on launch day
Stage
Launch (Launch day)
6:14
“And then by the end of the hackathon, maybe about 10 hours in, I launched a wait list for people so they could sign up in advance before the tool was ready. Got a bunch of people to sign up for it.”
Louis Pereira
6:41
“It was totally unexpected cause I hadn't asked them to pay for it, I had just asked them to test the product.”
Louis Pereira

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