AudioPen · B2C · voice-to-text note app
Sell $99/year and $159/2-year plans that don't auto-renew, with a limited free tier
5,000+ paying customers out of ~200K users
Unknownpricingpaywall
What they did
Free version gives a taste with a shorter recording limit. Paid ('Prime') unlocks ~15-minute recordings, writing styles, integrations with other apps and more. Paid plans are $99/year or $159 for 2 years, both non-recurring: users control whether to renew at the end of the term.
What happened
5,000+ paying customers of ~200K users; no comparison to other pricing given
- Stage
- Current
“I currently sell the paid version at $99 a year or $159 for 2 years. Both are non-recurring subscriptions that users have full control over and can choose to renew at the end of their term.”
“So free users just get a taste of the product. They have a shorter amount of time that they can record for. Premium users get a whole lot more.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- AudioPen: Build 4-5 tiny tools in a week, post each on Twitter, keep the winnerOne of them got far more love than expected and became a $15K/month app
- AudioPen: Message the people who liked your prototype and ask whyLearned their use cases and designed the full version around them
- AudioPen: Open a waitlist before the app is ready and let beta testers inBeta testers paid on Stripe within 12 hours, without being asked to
- AudioPen: Build in public on Twitter for years so people trust your launchFounder credits it for first-day sales; users say they like following his journey
- AudioPen: Do one thing well and skip tempting nearby marketsFounder credits focus (and being early) for standing out; no numbers