Pushscroll · B2C · push-ups to unlock social apps
Post your own videos daily in new formats, then repeat whatever keeps going viral
One 6M-view video brought ~$10K MRR; organic alone reached $30K/month
Workedorganic-short-video
What they did
After launch, post organic content yourself and try different formats every day until one goes viral repeatedly, then rinse and repeat it until it stops working. Keep doing it yourself until ~$5-10K MRR so you know which videos sell before working with influencers or UGC. Then scale with UGC, influencers or paid ads while fixing broken steps in the funnel from view to payment.
What happened
One video got ~6M views and converted to ~$10K MRR; organic formats scaled the app to $30K/month
- Stage
- Launch (Post-launch)
“Like, just experiment with different formats every day until you find something that goes viral over and over again, and you just rinse and repeat it until it doesn't work anymore.”
“One video got 6 million views, and that converted to around 10k MRR.”
“And then we basically scaled organic formats to 30k in revenue per month, and now we're scaling with ads and are seeing extremely good results there as well.”
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More from this episode
- Pushscroll: Post a fake demo video of the app before building it and ask 'should I build this?'80K views and 500 comments begging for the app; became a $30K/month app
- Pushscroll: Post a video a day about different app ideas until one takes offOne blew up within about a week and became Pushscroll
- Pushscroll: Warm up a new TikTok account by binge-watching and engaging with your nicheFounders say it avoids shadow bans and shows why videos go viral; no numbers
- Pushscroll: Launch a 3-screen app with a TikTok saying it's free if downloaded this week20-30K downloads from the launch video
- Pushscroll: Make everyone pay: a hard paywall at about $30 a year~4,000 paying customers from ~300K downloads
- Pushscroll: Start paid ads once organic videos reach $30K a monthFounders report 'extremely good results'; no numbers