Pushscroll · B2C · push-ups to unlock social apps
Post a video a day about different app ideas until one takes off
One blew up within about a week and became Pushscroll
Workedvalidationorganic-short-video
What they did
Mario set out to master virality before building: uploaded daily videos testing app ideas. A viral video is also a signal the idea can go viral again later with UGC or influencer collabs.
What happened
After a week of daily uploads, one video blew up and became the Pushscroll idea
- Stage
- Pre-launch (Idea search)
- Effort
- About a week of daily uploads
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Pushscroll: Post a fake demo video of the app before building it and ask 'should I build this?'80K views and 500 comments begging for the app; became a $30K/month app
- Pushscroll: Warm up a new TikTok account by binge-watching and engaging with your nicheFounders say it avoids shadow bans and shows why videos go viral; no numbers
- Pushscroll: Launch a 3-screen app with a TikTok saying it's free if downloaded this week20-30K downloads from the launch video
- Pushscroll: Make everyone pay: a hard paywall at about $30 a year~4,000 paying customers from ~300K downloads
- Pushscroll: Post your own videos daily in new formats, then repeat whatever keeps going viralOne 6M-view video brought ~$10K MRR; organic alone reached $30K/month
- Pushscroll: Start paid ads once organic videos reach $30K a monthFounders report 'extremely good results'; no numbers