Put the app's name on the scanner screen so every video shows it

Joseph Choi… bins or at the conference or whatever. And then they're literally just voiceovering like, "Hey, here I found this one. I found this one. Here's how much it was worth. Maybe I bought this one. Maybe I sold this one." But the entire time you're like scanning each card that you see with the app. And this one I noticed you actually called out app link in bio in the text caption of the TikTok. Do you feel like that increases the conversion rates?

Kyle FowlerI don't know that I can say with like enough certainty that it does, but I would say probably no. I'd say sometimes call to actions are nice, based on the type of video, but if you're able to like not, it's not really needed. Like, that the people will see the app on screen. One big thing we did do, though, is eventually we added uh In the scanner, it says like Cardstock at the top, like a bit like there's a logo within the scanner, and that's big, I think.

Kyle FowlerI think, honestly, a lot of these videos on this channel are older because we have more like we have some newer ones. I think Jacob reposted 'cause you can kind of do that on TikTok now. I was going to show you if you want the visual. Oh, I condensed all the knowledge I thought about what made TikTok videos go viral at some point. This is my like core TikTok strategy. It was like hook users, and like I wrote down like all the keys to success, I …

Kyle Fowler… we uh ended up growing with that and we just kind of did this. It's actually really funny. I don't know, maybe it's in bad faith, but like this account is like my other friend I hired, his name's Pack. He posts on this account. We just like AI-gen this profile picture of this girl, [laughter] and then 'cause like it appeals to girls more. Guys aren't going to mind looking at a girl's profile, and like girls prefer that, so it's like win-win.

Kyle FowlerBut um essentially, we found this format that does well and we put that the branding right there is actually super important, I think. We don't have enough data to fully back that, but having the brand name in the app right there is like that's not something that exists on like on the like consumer product. Like we made it so that for the marketing. Like Jacob and Pack, when they make this, there's a setting in Scanemon that allows you to like show the the app promo there.

Joseph ChoiAh. So, put

Kyle Fowler… Fig. I think they do that well. And like Cali does it as well in their scanner. That's why all these apps show them there. And I kind of hated it 'cause I'm someone who's like the whole design of all my apps has been very iOS-centric, and Apple explicitly is like, "Don't put branding in random places." Then, they'll break their own dang rule in uh in News. In News and Sports, they throw the branding everywhere. So, [laughter] but uh it's fun.

Kyle FowlerBut yeah, it's like a very cool But yeah, same thing where they they do it in a pretty cool way, where it shows here even with the half sheet allows it to show behind, but they're a lot more finesse. But it is very good. It's it's really hard to measure conversion rate in organic content, almost impossible, actually. So, you might as well not take your chances and do the random little tweaks that'll up it when you can.

Joseph ChoiYou basically are running slideshows on TikTok to grow this, and what's the revenue on on this one?