Film a valuable card, scan it with the app in hand, then reveal its price

Kyle Fowler… app in hand, and we um we went to card shows, 'cause uh I don't know if you're familiar with sports card shows. Essentially, just a bunch of people get together and buy and sell cards. So, we went there and there's a huge scene on TikTok for um like people like sellers and stuff like posting videos about them at the shows and stuff. And we realized that we could actively use Cardstock to make great deals and make better deals than most people.

Kyle FowlerLike at when we go to shows, we outcompete most people because we have better data. And Cardstock is a great product for finding the value of cards. So, like like we went to a show um earlier this year and we found a $500 card, and they were selling it for 30 bucks. And we bought it for 30 bucks and then flipped to the next show, and we sold it for like 500 bucks 'cause that's how it works. But yeah, we had these fire videos ended up doing good. There's a one that's really good somewhere that Jacob made. But this box style was pretty good. We just kind of like We eventually took the like generic videos that were doing well, like we just went to The first one that used that was 184K, went to the card shows and condensed that into like more of a hook-demo style. That's why you can see all these like repeatable ones.

Joseph Choi… directly demonstrate the product, scan the card, and then it shows like, "Hey, this is how much it's worth." So, there's sort of like a a little bit of suspense, 'cause you have the text on the screen as well in the hook that says, "What is what is this MJ card worth?" And then the viewer has to wait a few seconds and then it scans, and then it shows the value. And then in the comments, there's a couple people that say, "Hey, what's the app?"

Kyle FowlerYes, exactly. That's the whole premise. Like, the goal is the "What's the app?" comments. That's That's the whole goal. You don't talk about Like, we've done a few where like you actually mentioned Cardstock. Like, Jacob voices over these. So, he's like talk like it the thing will be like, "I was at a card show in Orlando and I found this Michael Jordan card." And then like sometimes he talks about it just to keep it engaging throughout.

Kyle FowlerI actually have a I can screen share that. You were asking about um the documents like. Yeah.

Kyle Fowler… at some point. This is my like core TikTok strategy. It was like hook users, and like I wrote down like all the keys to success, I thought. Like this is all like a hook, and then underneath it is all my thoughts about a hook and like what matters, and every single aspect and like story tell like storytelling commentary. That's what I I just said, with Jacob talking about it the whole time, and like every action, text, word should have a purpose.

Kyle FowlerLike people love to just like put stuff on the screen. And sometimes there's a there's merit to it like, 'cause you know, you like you can't prioritize making every second, but every second counts. Like, every single action and text should be done for a reason if you can control it. That's why we condensed down to those like value bin ones 'cause it's so easy to control. Like some of the negotiations are better and stuff, but it's like you don't know what people are going to say, and then you have to cut it and hope that like they just say good things. You can't control where the camera goes.

Kyle FowlerIn this case, like we know, we can control the hook. We can test different texts until we get a valid that one that works really well and then iterate on that. And we know we can control what the like first image they see is of the value bin and the whole story we're trying to tell. And so, it's like all that. Same with the like minimum amount of time to clear our idea, like it should be as fast as possible, feel organic, all kind Anyway, we like …