Pay creators about $1 per 1,000 views to post your slideshow template

Joseph ChoiSo, he did what nobody would expect: he hired his friend Jacob from Wendy's to make TikToks. Neither of them knew what they were doing, and their first videos were barely getting more than 20 likes, but they kept iterating until they cracked a format: show a desirable card for 3 to 5 seconds, scan it with the app in your hand, and then reveal the value of the app. Repeat this 9,000 times across different creator accounts.

Kyle FowlerWe've generated like 8,000, like 7,600 posts in the last month. We paid 2,600 for this amount of views. You know, like that's not very much money for a lot of views. But it's the sheer bulk of posts that just leads to like conversion rate.

Joseph ChoiSo, in this pod, we break down Kyle's exact ASO research process using free tools, how he reverse-engineered TikTok slideshow formats to scale to 150-plus creators, why he thinks everything works instead of obsessing over which channel is best, and how he's using a niche platform to generate thousands of videos at a dollar CPM. This is a master class from Kyle Fowler on bootstrapping, ASO, and the power of just doing the thing.

Kyle FowlerLike 20K monthly rev, and it's around like 9K MRR right now. [laughter] Got to figure out the retention and stuff. But also, we haven't been running like the campaigns for that long. We were doing the slideshows.

Kyle FowlerAnd then, actually, the the biggest thing we've done recently to grow Scanemon and Cardstock is uh via this platform called Nois, which is uh a platform for like distribution, and you allows you to like run slideshows and stuff. Pay creators to post. Low-key, maybe I should be gatekeeping this knowledge, [laughter] but um I don't really know how much knowledge to gatekeep, I don't care. The the platform We're going to have to find new channels eventually anyway.

Kyle FowlerEssentially, you post there and any their whole thing is they run their own UGC content with their own platform or UGC/slideshow content to get people on Nois, and then the creators come and post on Nois and they just like like Nois will auto-generate them a slideshow template. So, you just have to create yourself a repeatable slideshow format. And Jacob was actually like super goated and already had like a perfectly repeatable format, so we were able to just like bring that to Nois. 'Cause we've also been trying to bring on creators to post slideshows and pay them CPM directly, and like a campaign on Growe, and then they just like pull from our Google Drive and take the photos and make a slideshow and then post it. And we have all the hooks pre-made for them and stuff, and so it's like not much effort, as simple as possible for them.

Joseph ChoiThat's really good advice for scaling. So, you already have the formats. You have the slides, and you also have the Cardstock format. You just need more manpower now. You just need like a bunch of people like replicating it over and over again, and one way you do it is through this Nois app. It's creators What what's like the pricing model on this?

Kyle FowlerSo, you pay the creators like $1 CPM or whatever, or $2 CPM, and then Nois takes half of the CPM and the other half goes to creators. So, it's like essentially you pay the creators like $0.50 CPM to post. But Nois brings you tons of creators.

Kyle FowlerLike I said, we know all this core TikTok strategy stuff, too. Like that was about posting on one account, was when I learned a lot of that, and then I know a lot about making new accounts and how to make sure they perform well and warming them up and stuff. But like uh a lot of the Nois creators don't do that, but they just post in such a huge bulk. Like if you go to TikTok and just look at like go to TikTok and look up Scanemon, I don't know if …

Joseph ChoiRight, sounds like a helpful tips on collecting and card shows and Are are you generating those tips yourself and then giving them to the creators, or are they kind of generating their own?

Kyle FowlerNo. So, like Nois like directly delivers them the template. Like we have in here, and you go in here, and you can see like there's 38 images in here. Like, these are the images they pull for the hook. All these are the hook images. And then so it'll pull one of these, one of these 230 images that go here with like there's captions that go with them. I think we had to do something explicit, 'cause like our format was like weird. But I think even Nois can like AI-generate related images or related captions as well to like help test, as well. But essentially, and then we have all these hooks with like all the things.

Kyle FowlerEssentially, like it generates them for them, gives them directly to the creator to post, they post it, and then Nois attributes and then like handles like payouts, as well. So, it's a really simple way to get started, I think. But I I don't really know how well it would go if you didn't have like explicit [laughter] stuff. But it's like what we've found that it was able to scale pretty well for us, so.