Show the paywall at first open, with a small hidden X

Kyle Fowler… to do before I felt comfortable sharing it to like, you know, before it was getting marketed, because I I didn't know anything about retention stats and a lot of business things I know now and why they matter. But I just had the intuitive sense that I was like, "If the product isn't good, I just wasn't proud of it enough to the point where I was like, I want to market this to a ton of people, 'cause like I don't think they're going to like it."

Kyle Fowler'Cause at this time, the product existed as you got five free scans and then you had to pay. But we also showed a paywall off the initial rip, and there was no free trial. And a ton of Most of our subscriptions came from people just seeing the first paywall. But no blocker, there's an X button. It's hidden, and but most people just buy it right then, sight unseen, without even using the product.

Kyle FowlerSo, but just to me, I wanted the product to be good. So, for my own sake. But yeah, we would just sit down every day and he'd be like, "Okay, I'm making these videos," and I'd be like, "Okay, these are my thoughts and why this is good, this is bad. Like, could we try this?" And then he would have ideas, too. And it kind of led to something like this where like I really wanted him to have something, 'cause like it came to the point where like …