Switch to a hard paywall

Joseph ChoiDo you recommend subs to anyone, or sorry, um like paid download apps at all to to anyone to try, or were you just doing it 'cause that's what you just the first thing you thought of?

Kyle FowlerIt was the first thing. I just knew it would be easy 'cause then I knew I wouldn't have to handle paid. I mean, honestly, these days with stuff like guess I got to promo Superwall, but uh there with stuff like Superwall is so easy. There's just no reason not to do a like a hard paywall. If you If you want to If you insist on it, you might as well just do free, 'cause the switch to switch to free for us was by far like the biggest revenue jump ever for us. It was insane.

Joseph ChoiWhat was the revenue jump when you switched to free?

Kyle Fowler… function 'cause most people aren't bootstrapped. And so like like we're like we're bootstrapped, no funding, like like I have full ownership of everything, and it's been it worked out really good with the way I was able to do it 'cause I always knew and I was just like, "Oh, like hopefully, if I can just make 10K a month forever, I'm I'm chilling like and I get to do what I love wake up every day and do what I love, like perfect. I'm great."

Kyle FowlerAnd then I hired Jacob, and I was like, "You know what, I think we could make 20K by the end of like next year. Like that would be so awesome if we make 20K." And then we like blew it out of the like we with Christmas, we got that organic success, and we were like, "Great." And then we added a hard paywall, and I was like, "Oh, my god, we're making like like 30K a month? What is happening?" Like, [laughter] and so like and now I have like I've hired people and stuff, so it's kind of like there are restraints.

Kyle FowlerBut doing it organically was like a good restraint almost, 'cause like I had to learn this. I had no other choice. I couldn't hire an agency. I couldn't afford I couldn't afford to make the wrong choice hiring an agency. So therefore, like I needed to know, and so by like needing to know, and now I'm in the weeds and like I know all this. And same thing, I'm I'm excited for the world where I eventually get to like hire a developer as well and …