Post card-collecting tips slideshows from an account with an AI-made girl avatar

Kyle Fowler… a a a gap in time here, but essentially, what I knew was that the TikTok slideshows were doing really good for Cardstock, and I had a theory that the market was bigger for Scanemon. If you look at look up, I'm trying to think of what what's a good one. Look up Pokemay, p o k e n e i. Yeah, that one. And then like if you scroll down, there's they're kind of like the I think the slideshow formats, not as successful anymore for whatever reason.

Kyle FowlerSo, like we found this format, this is like really successful for our specific niche. It's kind of funny 'cause like you'd think like you'd just use the same ones over and over again. You mostly can, but like we uh ended up growing with that and we just kind of did this. It's actually really funny. I don't know, maybe it's in bad faith, but like this account is like my other friend I hired, his name's Pack. He posts on this account. We just like AI-gen this profile picture of this girl, [laughter] and then 'cause like it appeals to girls more. Guys aren't going to mind looking at a girl's profile, and like girls prefer that, so it's like win-win.

Kyle FowlerBut um essentially, we found this format that does well and we put that the branding right there is actually super important, I think. We don't have enough data to fully back that, but having the brand name in the app right there is like that's not something that exists on like on the like consumer product. Like we made it so that for the marketing. Like Jacob and Pack, when they make this, there's a setting in Scanemon that allows you to like …

Kyle Fowler… low-view ones like a 33 like one, but like there's thousands of posts. Like let me show you this. [laughter] Essentially, like we're running these like slideshows and like this is how many views it's generated over the last like this since October to November, so 2 months. I don't know what engagement means, but like this is we've generated like 8,000, like 7,600 posts in the last month. And like this is how many like total views it's getting.

Kyle FowlerSo, you can see all these things and like the average views, and it'll like break down by um text hook. So, like these hook like you can see this hook is outperforming the other ones. And we haven't done a lot of adjusting, but you can see which images do the best and they give you a ton of data on everything. Yeah, like it's uh show you like the top post, and like so like so none of them are getting crazy amount of views. I showed you Pokemay. Our in-house one was able to get like multiple posts over like 100,000 views, and like most of there's hardly any over like that many, but it's the sheer bulk of posts that just leads to like the down like conversion rate. Just so many views. Like 27 views, and we paid 2,600 for this amount of views, you know? Like, that's not very much money.

Joseph ChoiYeah.

Kyle Fowler… or something or like 5 months. Like I was like, "Oh, Jacob, like we need slideshows. They'll be great." Like, I was sitting at home one day, and I was like, "Jacob, you should figure out slideshows." That was the extent of what I did, [laughter] like which is not like a very specific thing. I was like, "Jacob, I'm seeing these slideshows, I know they can convert, I know there's a way to make it work, here's the broad topic, like figure it out."

Kyle FowlerAnd so like we eventually tried some, and I tried some. I tried some slideshows back in like December of last year, even, but like I didn't really know what I was doing, so they didn't go well. But with all our knowledge again, Jacob started making these slideshows and he found this like tips format based on like some other ones online. Less even copying brands, but more just like in our niche, copying that and then like knowing how to plug our app in.

Kyle FowlerAnd so, he started posting that and then saw that they were working, so then the more they worked, the more we systemized so to make it easier for himself and everyone else once we had that validation. And then, we went from there to being growing, growing, and like seeing it work. We had Pack posting them, and then we were like At some point, I was just like, "Okay, this thing looks great. There's no reason we couldn't just have like more people …