Algrow · B2C · viral video research tool
Give your earliest users free access so they show it to friends who pay
Founder credits it for the fast early growth; no numbers
Workedword-of-mouthpricing
What they did
Gave every early user who helped validate the idea free access. Their friends had to pay, and when a friend was skeptical, the free user could show them the tool. Combined with posting in the communities, early users told friends and it 'blew up'.
What happened
Credited as how Algrow grew so quickly at the start
- Stage
- launch
“So, one thing I did is I gave all of my early users that helped me validate my idea, I gave them all free access.”
“And that is how Algrow grew as quick as it did, cuz I posted it in these communities and these people would tell their friends. And that is how it initially blew up.”
Related topics
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More from this episode
- Algrow: Search niche Discord servers for questions people keep askingFound repeated 'how do I find a niche' questions; built the product around them
- Algrow: Join Discord voice chats, mute, and just screen-share yourself using your toolMembers kept asking what it was; server owner made a free YouTube promo video
- Algrow: Drop a waitlist link in the Discord chats where people asked about your toolFounder says this is how the product started; no numbers
- Algrow: When someone in the group asks for help, solve it with your tool instead of pitchingWord of mouth took off; new users said a friend told them
- Algrow: Ship a buggy first version in a week if the main feature worksFirst user hit an error but still used the core features
- Rizz App: Post faceless fake texting-story videos to promote an app as an affiliateOver $10K earned for three friends, but it wasn't sustainable