Life Reset · B2C · self-improvement app
Put a 'please don't delete' message in the app icon's long-press menu
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What they did
Life Reset customizes the menu shown when you long-press the app icon: 'We love you. Leave a five-star rating. Deleting it, you want to come back? Do your task'. Host suggests loss framing (you'll lose your flashcards) works because people hate losing things.
“"We love you. Leave a five-star rating. Deleting it, you want to come back? Do your task," right?”
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