An app for kids · B2C · App Masters client
Name the new app after two keywords with ~30 search score you know convert
#1 at launch, $1,600 in 22 days; now $10K+/month
Workedasovalidation
What they did
A client (new parent) wanted to build a kids app with a name the host doubted anyone searched. ASO research found a couple of keywords with search popularity around 30. App Masters owned a bought app ranking #1 for two keywords of similar score that brought ~100 downloads/day, proving that score level delivers. They named the client's app after the two new keywords instead of the original name, launched with no trial, then kept improving rankings across many more keywords in the niche.
What happened
Ranked #1 at launch; $1,600 in the first ~22 days with no trial; grew organic revenue from a few thousand to $7K and now over $10K/month; the client's biggest app
- Stage
- Launch (launch (2022) onward)
“when we did ASO research, I found a couple of keywords around search traffic 30”
“Do you want to, instead of calling your app this, you want to call your app this," right?”
“The new two keywords that I found, we got it to number one right on launch, and we made $1,600 the very first like 22 days”
“Did not have a trial, and now it's his biggest app in the portfolio.”
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